of its great economy, the "insert" remains a reliable promotional
tool. This inexpensive format saves money on two levels. First,
it saves postage costs because it "piggybacks" on existing mailings
like statements or invoices. Second, production and printing costs
are very low. These savings combined with the full-color impact
make for a winning format.
from varying lengths from 6" to 8". However the 3.375" width dimension