PSB Integrated Marketing Celebrates 20 Years of Service to Credit Unions

Posted on Mar 1, 11 in Press Releases

Contact: Molly Hervey, Corporate Marketing, PSB Integrated Marketing
Phone: 877.384.7772 x316
Fax: 949.465.0777
Web site:

Orange County, CA: PSB Integrated Marketing celebrates 20 years of serving credit union clients across the nation. Since Founder Bill Berndt, started the company, they have become a premier supplier for many of the nation’s largest and most successful credit unions.

PSB has been a long time advocate for the credit union industry,” Berndt explained. “We find their goals of social responsibility, financial education and affordable products and services an inspiration. The industry attracts like-minded folks, and we have been blessed to work with so many dedicated and wonderful people over the last 20 years.

For the past two decades, PSB supports the credit union movement in a myriad of ways. PSB provides a host of marketing solutions for their credit union clients. Elizabeth Cirocco, Director of Client Services attributes PSB’s successful relationship with credit unions due to the way PSB creates marketing campaigns quickly and affordably. Not content to maintain the status quo of supplier standards, PSB took its relationship to the next level by looking for industry specific challenges and providing solutions to them. From support materials for federal regulations to corporate brand development, PSB makes their clients’ jobs easier and their to-do list shorter. “We are good listeners,” says Cirocco. “We maintain a diligence to understanding our client needs and market trends. PSB approaches our marketing like the credit union does, by focusing on improving the member’s experience with the credit union.”

PSB sees a change in how credit unions will market in the future, specifically in the realm of electronic media and targeted messaging. Two examples of what PSB offers to incorporate technology meeting these changing needs are PURLs and Living Brochures ™. PURLs give the recipient a unique message and allow the sender to see who may be most interested in the offer. Living Brochures ™ are a new way to transform printed materials into an interactive web element complete with the ability to embed both audio and video files. “PSB continues to invest and support these new technologies without abandoning the core elements of our past. We believe that direct communication to the member with mail, electronic, video and web, will continue to be an important component in the future and that innovative and creative ideas will always be in demand.” said President Mark DeBellis.

PSB Integrated Marketing specializes in providing award-winning agency-quality solutions faster and more effectively than most traditional resources. PSB works with clients of all sizes as both a primary provider to marketers and as an adjunct to in-house marketing teams. As a full-service provider, PSB offers creative concepts, graphic design and layout, in-house prepress, and on-site lithographic/digital printing, bindery in addition to secured mail house services in their Orange County, CA facility.