Dave Ramsey Financial Peace University Promotion

Posted on Jan 2, 12 in Blog

Noted national radio host and personal financial advisor Dave Ramsey teamed up with Allegiance Federal Credit Union to deliver a series of Dave Ramsey’s Financial Peace University courses.

The credit union’s goal was to educate members on good financial habits while reinforcing the strength of their credit union relationship. The campaign featured a series of merchandising tools, postcard invitations as well as digital artwork for their media screens and websites.

The campaign generated attendees to the event and created a significant number of new members and accounts opened as a result of this initiative.